Pop, Passion, Etc - The featherlight, crease-resistant formula of our eye palette locks in colour for 24 hours, ensuring smudge-proof perfection. Infused with Jojoba Oil and Vitamin E, it nourishes while you wear it. Vegan, cruelty-free, and created for boundless artistry—because self-expression has no rules.
USP: ₹166.67/g
Country of Origin: China
Manufacturer: Domiline Cosmetics (Zhongshan) Co., Ltd.
Address: Building 4, No.26 Yongtaichang Street, Xinxu Village, Sanxiang Town, Zhongshan City, Guangdong Province, China  
Marketed By: Birla Cosmetics Pvt. Ltd. 

Pout, Perfect, Etc - Indulge in the luxe suede-matte perfection of the LOVETC High-Definition Bullet Matte Lipstick. Infused with Marula Oil and advanced colour-locking technology, this premium formula glides effortlessly, enveloping lips in rich, velvety pigment and lasting hydration—no touch-ups required. Features High-impact, rich pigmentation Luxurious suede-matte finish Lightweight yet intensely pigmented formula Smudge-proof, fade-resistant, and transfer-proof Advanced Colour-Lock technology for enhanced longevity Hydrating blend of Marula Oil and Hyaluronic Acid to keep lips soft and supple Non-drying, smooth, and easy application Vegan and cruelty-free for ethical beauty
USP: ₹250/g
Country of Origin: India
Manufacturer: Regi India Cosmetics Pvt. Ltd.
Address:  Plot No.09, Sector-5, IIE SIDCUL, Haridwar Uttarakhand
Marketed By: Birla Cosmetics Pvt. Ltd. 

Eyephoria Kajal - Unveil the epitome of eye perfection with Eyephoria - Longwear Smudge-Proof Retractable Kajal, a masterfully crafted formula designed for those who seek both precision and opulence. This ultra-gliding kajal boasts a gel-infused texture, delivering a seamless, velvety application with an intense burst of pigment in a single stroke. Enriched with hybrid technology, it marries the structural precision of a pencil with the unparalleled fluidity of a gel. The result is the effortless definition with minimal effort. Available in three sublime shades—Black Matter, a deep, seductive noir; Deep Dive, a mesmerising midnight blue; and Purple Palace, a regal plum hue.
USP: ₹1714.29/g
County of Origin: Germany
Manufacturer: Schwan Cosmetics
Address: GmbH & Co. KG Schwanweg 190562 Heroldsberg, Germany 
Marketed By: Birla Cosmetics Pvt. Ltd.